As we begin 2026, AMA Charlotte President Lily Commander shares a message of forward momentum, thoughtful planning, and community connection. This letter looks ahead to the year to come and the opportunities that will bring our marketing community together.

In this month’s issue of the Letter from the President, we’re embracing the spirit of December — a season to slow down, reconnect, and gather the energy we need to step confidently into a new year. It’s a moment for all of us at Charlotte AMA to reflect on what we’ve built together in 2025, savor the sense of community that grounds us, and look ahead to the possibilities waiting for us in 2026.

As we approach the holiday season, AMA Charlotte President Lily Commander ponders the season of giving. In this month's letter, she outlines the chapter’s commitment to connection, growth, and giving back. Check out our upcoming events this November and connect and grow alongside fellow marketers in Charlotte!

As fall sets in, AMA Charlotte President Lily Commander reflects on the power of intention. In this month's letter, she outlines the chapter’s commitment to inclusion, connection, and growth—no matter your role or background. From unique programming like Yoga + Networking and Roast My Resume to big-picture initiatives like mentorship and accessible events, this is your invitation to belong and build with us.

Engage your business with AMA Charlotte through discounted group memberships, our free job board that reaches 4,000+ local marketers each month, and financial sponsorship opportunities that put your brand in the spotlight. Learn how each option benefits your team and how to start the conversation with your leadership today.

Pop culture is reminding marketers of timeless truths: people crave community, authenticity, and moments of shared joy. From Beyoncé’s Destiny’s Child reunion and The Paradox’s punk revival to Target’s leadership shakeup and GAP’s successful denim campaign, recent headlines show that nostalgia and inclusivity aren’t just trends—they’re strategies that build trust and connection. Here’s what every marketer can apply in 2025.

As football season kicks off and fantasy drafts heat up, marketers everywhere are making their own winning picks. Joining the American Marketing Association (AMA) is like drafting a fantasy team stacked with stars—it sets you up for season-long success. From exclusive resources and certifications to networking and career-building opportunities, AMA membership delivers the kind of championship-level payoff every marketer is looking for.