Football fans know the thrill of draft week—the strategy, the picks, and the hope that this is your year to win it all. The start of the NFL season brings that same energy AMA members feel when they join the American Marketing Association. Because let’s face it: becoming an AMA member is like drafting the ultimate fantasy football team and riding it all the way to a championship.
Draft Day Is Here: Make the Smart Pick
Right now, fantasy managers are locking in their rosters, hoping to land the perfect mix of stars and sleepers. Joining the AMA is your equivalent of a first-round steal—one decision that pays dividends all season (and all career) long.
AMA membership gives you immediate access to:
Exclusive playbooks and toolkits to sharpen your marketing strategy
Members-only webinars and microvideos that keep you up to speed
Five peer-reviewed journals filled with cutting-edge marketing research
Discounts on certifications and training, including the Professional Certified Marketer® (PCM®)
Local chapter networking that connects you with the strongest marketing “team” in your city
That’s like drafting Justin Jefferson or Patrick Mahomes—instant impact, season-defining value.
Week-to-Week Success: Adjusting Your Lineup
Winning a fantasy league takes more than one good draft pick. You’ve got to stay engaged, make lineup changes, and jump on breakout players before anyone else. AMA helps you do the same in your career with:
Ongoing training and certifications to boost credibility
Networking events and Special Interest Groups to keep connections fresh
Timely resources and insights that help you adapt as the marketing playbook evolves
With AMA, you’re never sitting someone on the bench who should be in your starting lineup.
Trade Deadline Deals: Member-Only Savings
Smart trades can win championships. AMA members score big with discounts and affinity benefits, including:
Savings on travel, hotels, and car rentals (perfect for conferences or client visits)
Discounts on technology, shipping, and office supplies
Group memberships that save money and build team culture
That’s like pulling off the perfect trade for a breakout running back right before the playoffs.
Playoffs and Beyond: Winning Your Career
The goal of fantasy football is to win the championship. The goal of AMA membership is bigger—career growth, recognition, and long-term wins.
With AMA, you:
Build credibility with recognized certifications
Expand your reputation with thought leadership opportunities
Grow a national network of marketers who open doors and spark collaboration
Stack season after season of wins for your career trajectory
That’s a trophy worth celebrating.
Rookie Edge: Benefits for New Pros
Just like rookies can be league-winners, AMA supports young professionals too. Graduating collegiate members even get one free year of membership—a no-risk way to transition from campus to career.
