Engage your business with AMA Charlotte through discounted group memberships, our free job board that reaches 4,000+ local marketers each month, and financial sponsorship opportunities that put your brand in the spotlight. Learn how each option benefits your team and how to start the conversation with your leadership today.
Pop culture is reminding marketers of timeless truths: people crave community, authenticity, and moments of shared joy. From Beyoncé’s Destiny’s Child reunion and The Paradox’s punk revival to Target’s leadership shakeup and GAP’s successful denim campaign, recent headlines show that nostalgia and inclusivity aren’t just trends—they’re strategies that build trust and connection. Here’s what every marketer can apply in 2025.
As football season kicks off and fantasy drafts heat up, marketers everywhere are making their own winning picks. Joining the American Marketing Association (AMA) is like drafting a fantasy team stacked with stars—it sets you up for season-long success. From exclusive resources and certifications to networking and career-building opportunities, AMA membership delivers the kind of championship-level payoff every marketer is looking for.
As President of AMA Charlotte, I’ve sat in countless rooms this year with brilliant marketers trying to crack the same code: how do we build connection in a world overloaded with content? The answer is simpler—and more human—than most dashboards will tell you. In 2025, trust isn’t just a feel-good value; it’s the most important KPI we’ve got. Whether I’m leading a B2B comms team or swapping stories over brunch with friends, one thing holds true: people engage with what (and who) they trust. And Charlotte? We’re primed to lead the way.
