Building a Marketing Community with Intention

Building a Marketing Community with Intention

As fall sets in, AMA Charlotte President Lily Commander reflects on the power of intention. In this month's letter, she outlines the chapter’s commitment to inclusion, connection, and growth—no matter your role or background. From unique programming like Yoga + Networking and Roast My Resume to big-picture initiatives like mentorship and accessible events, this is your invitation to belong and build with us.

From Beyoncé to The Gap: Lessons in Marketing That Connect

From Beyoncé to The Gap: Lessons in Marketing  That Connect

Pop culture is reminding marketers of timeless truths: people crave community, authenticity, and moments of shared joy. From Beyoncé’s Destiny’s Child reunion and The Paradox’s punk revival to Target’s leadership shakeup and GAP’s successful denim campaign, recent headlines show that nostalgia and inclusivity aren’t just trends—they’re strategies that build trust and connection. Here’s what every marketer can apply in 2025.

Why Joining the AMA This Fall Is Like Winning Your Fantasy Football League

Why Joining the AMA This Fall Is Like Winning Your Fantasy Football League

As football season kicks off and fantasy drafts heat up, marketers everywhere are making their own winning picks. Joining the American Marketing Association (AMA) is like drafting a fantasy team stacked with stars—it sets you up for season-long success. From exclusive resources and certifications to networking and career-building opportunities, AMA membership delivers the kind of championship-level payoff every marketer is looking for.