Did you know Premier Inc., a healthcare technology company, is one of the largest employers here in Charlotte, NC; with headquarters in the Ballantyne Corporate Park (South Charlotte Area)? Premier Inc. is a healthcare improvement company uniting an alliance of approximately 4,100 U.S. hospitals and health systems and more than 200,000 providers and organizations.
The Premier Inc. marketing team is led by Kaycee Kalpin, VP, Strategic Marketing, who has served on their marketing team for over 7 years. In this epsiode, board members Tammy Tufty, Olivia Vaughn-Flam and Wes Nguyen discuss all facets of marketing, such as the martech stack, agile marketing, team culture and much more.
Listen to this interview to learn the following:
0:26 Explanation of our Executive Interview Series
2:24 Kaycee describers her role leading 30+ Marketing Team Members
3:45 Journey to becoming VP @ Premier Inc.
7:05 Power of Networking (Hint: This is why AMA-Charlotte is here to serve you)
8:40 Why marketing talent should consider working at Premier Inc.?
10:57 Benefits of Agile Marketing (CC: Stacey Ackerman)
12:50 Marketing Technology Stack
14:40 Value of Data and Tools (ie. Salesforce)
16:40 Diversity, Equity and Inclusion Initiatives
18:05 Culture of Premier's Healthcare Marketing Team
21:05 Top 3 Career Advice for Marketers
22:20 Kaycee's shoutout for AMA-Charlotte and benefits of staying hungry to learn from the local marketing community
24:28 Power of Community
25:35 Active Open Roles At Premier Inc.
28:55 Calling All Marketo Experts (Are you Marketo Certified?)
31:05 Characteristics of a strong marketing candidate
34:15 Interviewing advice
