Part Time / Full Time | Charlotte, NC / Remote
We’re looking for a Paid Search Specialist with proven experience in digital marketing using paid media. Preferred experience in the following platforms: Google Ads (Search & Shopping), Microsoft Advertising, and Google Analytics. Candidates should have 2+ years of industry experience and at minimum 1 year of Paid Search experience. Candidates should be authorized to work in the U.S. at this time. The ideal candidate will have both a collaborative mentality and a data-driven mindset that can drive positive ROI through paid search channels. This person will be responsible for owning paid search marketing operations across a variety of clients from strategy execution, planning, campaign structure management, campaign optimization, bidding strategies, and measurement. An in-depth understanding of how to conduct keyword research and optimize keywords based on campaign objectives is required. Your daily responsibilities will also include tracking and steering the paid search campaigns towards the client’s KPIs whilst also providing insight into performance in the form of weekly status updates, monthly reporting, and quarterly business reviews.
Qualifications
Keen understanding of how the digital medium is consumed by the general population
Up-to-date knowledge of current paid search marketing trends
Excellent interpersonal and communication skills
Experience managing and executing high budget paid media digital campaigns across channels
Deep knowledge of analytics platforms
Ability to develop solutions that emerge from a strategic foundation
Confidence in presenting work and ability to interact comfortably with the team and clients
Ability to work in a CRM to organize prospective clients and drive people through sales finals.
Keyword research, keyword list, and googled trends to evaluate popular search terms
Strong understanding of resolutions, and aspect ratios for creative assets within ad campaigns.
Manage Client media budgets
Deliver client reports for analytical performance
Develop and occasionally present data to clients via zoom
Handled communication between client and company
