Social Media Manager

The SM Manager should be a strategic thinker with agency experience writing social media content for many clients, moderating channels and managing paid promotions. He or she should enjoy working in a fast-paced environment and love the challenge of discovering what makes consumers “click” to buy or rent real estate, donate to nonprofits or get behind an issue. The goal is to translate marketing strategy into engaging social media content that stimulates targeted audiences.

This role is responsible for the development and execution of organic and paid social strategies and budgets across multiple social media platforms for a wide variety of YDM clients and integrating these campaigns with brand marketing and PR strategies in order to increase audience engagement, generate traffic to websites, and produce new leads and sales.

This is a 6-month contract to permanent position to ensure fit is right on both sides. The individual who succeeds in making this position permanent must be self-motivated and fit into the agency’s established culture that promotes autonomy with results. A successful team member also shares the company’s values of giving back to the community and continual improvement.


KEY RESPONSIBILITIES
• Create and oversee execution of custom social media strategies and content for YDM clients
• Curate relevant articles, images, videos, infographics and other highly compelling content that engages audiences
• Demonstrate a clear understanding of campaign objectives and devise strategies to achieve
• Understand and develop a professional and unique “voice” for each client
• Manage paid social media campaigns to increase engagement, purchase intent and drive conversion
• Create detailed measurement and analytic reports while continually finding ways to improve those metrics through testing and new initiatives
• Stay ahead of the curve on new social media trends and consumer behaviors, integrating new platforms and features when relevant and making recommendations for changes based on analytics
• Writing blogs or overseeing freelancers to write content to complement social and SEO campaigns
• Offer creative ideas and encourage others to share theirs
• Oversee staff or freelancers that may assist in developing content
• Make recommendations for graphics or videos that enhance social media content
• Understand marketing initiatives, strategic positioning and target audience


Experience

REQUIREMENTS
• 3-5 years of experience developing, managing and implementing social media and advertising campaigns, ideally in an agency setting
• Experience working with paid social media campaigns (Facebook/Instagram, LinkedIn, YouTube)
• Excellent creative writing, spelling and grammar skills, including knowledge of AP newswriting and editing
• Ability to manage multiple social media channels at once, including after business hours at onsite events
• Must be flexible, with the ability to multi-task, work under tight deadlines and frequently adjust to changing priorities and deadlines
• Experience with Facebook Advertising, Google Analytics and Google Campaign Manager platforms
• Possess a proactive attitude to do whatever it takes to accomplish to goals for the client in a fast-paced environment
• Excellent analytical skills to analyze what is working (and what isn’t) and how to adapt swiftly
• General awareness of SEO practices
• Incorporate feedback and take/give direction well
• Excellent listening skills and ability to connect dots and follow through
• Highly motivated with a strong willingness to learn
• Must not have a fear of ducks or the color yellow


SKILLS
• Detail-oriented with a strong command of the English language and spelling (without spell check)
• Excellent communication, common sense and strong organizational skills
• Ability to interact with anyone at any time
• Excellent analytical skills
• Creativity with an eye for today’s trends
• Ability to multi-task and prioritize responsibilities
• Ability to manage weekly tasks and follow internal and external approval process
• Resourcefulness to improvise and creatively solve problems and research thoroughly
• Ability to take direction and adapt voice or design to clients’ desires
• Strong team player with passion and dedication to the tasks at hand
• Spanish language proficiency is a plus

WHAT TO EXPECT
Working conditions are normal for an office environment. Work may require weekend and evening work. Work may require overnight travel. This job is full time hourly status with 40 hours a week minimum in our Charlotte office.

To apply, send the following to careers@yellowduckmarketing.com :
• Resume and creative cover letter
• Links/screenshots of social media posts you individually created for brands or links to channels/campaigns
• Writing samples, preferably social media posts/blogs that demonstrate a variety of message, subjects, style
• Statistics showing success on a paid campaign.

Content Marketing Specialist

CCG is looking for a creative and versatile writer to join our marketing team as a content marketing
specialist. Our new content marketing specialist will report directly to our Director of Marketing to
support the growth of our organization’s parent company, CCG, and our brand of companies.

The content marketing specialist will be the voice for our branded companies and will create engaging
content to reach their respective audiences. This role is heavily focused on content creation and will
drive all steps of writing projects from concept to execution. The ideal candidate is a strong writer and
has experience creating content. Our content is often heavily focused on technical topics, therefore
being able to take complex subject matter and simplify it is a must. You take pride in your
“conversational” writing skills and you have the ability to engage any audience. You are detail oriented
(and ensure that every comma, colon, dash and semicolon is in the right place), self-motivated and have
a “get it done” attitude.

RESPONSIBILITIES
• Create compelling and persuasive marketing content to reach different audiences that educates
and engages prospects to become new customers
• Write all copy related to marketing campaigns and sales documents
• Create and conceptualize content for a variety of different mediums including digital advertising,
email campaigns, blog posts, white papers, social media posts
• Research complex topics for marketing content to engage potential customers
• Develop new ways of sharing and producing engaging content to connect with our audiences
• Work with designers to assist in content creation, such as infographics and videos

Experience:

• Bachelor’s degree in marketing, communications, or related field
• 3+ years in a content creation and marketing role
• A proven track record communicating products or services in a clear and compelling manner
• Excellent written and verbal communication skills
• Excellent proofreading ability
• Ability to take direction and guidance
• Willingness to learn and work collaboratively

HOW TO APPLY • Complete our online application. • Include a brief letter explaining why you are the kind of person we are looking for and why you want to work for CCG. Max 250 words. • Upload an updated copy of your resume – not your Indeed-formatted resume. • And finally, because so many people think that sending out resumes to opportunities they haven’t even read is a good strategy, here’s a tiny test. When you send in your materials – on the very first line – write this: “Content Marketing Specialist” (quotation marks optional). That’s it. Then start a new paragraph and write whatever else you want below.

Graphic Designer - Reprints (Part Time)

Graphic Designer – Reprints (Part-time)
National Audience Development Team, American City Business Journals

Location: 120 W. Morehead Street, Charlotte, NC 28202
Schedule: Up to 20 hours per week; schedule TBD

General Job Summary
The designer will work under the guidance of the Director of Product Marketing and Lead Reprint Designer. This part-time position will support the design and production needs of the corporate reprint sales team. This includes design of reprinted editorial material for ACBJ’s 43 business journals nationwide and other assignments as needed.

Job Duties
• Design proofs and final artwork for reprint orders.
• Communicate effectively with lead designer and customer service rep to meet deadlines and customer needs.
• Create marketing materials (sell sheets, print and digital ads etc.) for reprints.
• Take on any other assignment as needed.
Job Specifications
Candidate’s interests and skill set should include:
• Graphic design background with working knowledge of Adobe Creative Suite products (specifically Adobe InDesign, Photoshop, and Illustrator), as well as Microsoft Word and Excel
• Strong written and verbal communication skills
• Strong organizational skills
• Ability to work cooperatively and collaboratively with team members

Working Conditions and Physical Requirements
General office environment. Mac computer use required.

How to Apply
Send cover letter, resume and portfolio to: Heather Bailey at hbailey@bizjournals.com

About the Company

For more than three decades, ACBJ has been the nation's largest publisher of local business news and information, deploying more than 500 journalists across 43 major U.S. cities. ACBJ owns 40 business publications online and in print across the country that offer exclusive, in-depth local business coverage. In addition, ACBJ owns and operates Inside Lacrosse, Hemmings Motor News and AmericanInno. ACBJ is headquartered in Charlotte, N.C. and is part of Advance, a private, family-owned business with a diversified portfolio of operating companies and investments spanning media, communications, technology, education and other promising growth sectors.

The Company is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, gender, national origin, age, physical or mental impairment, or any other category protected under federal, state or local law.

Digital Account Manager

An idea only becomes great when you share it with the right people at the right time.

That’s where we come in.

 

We are looking for a talented Digital Account Manager to join our team. 

 

The Digital Media Account Manager will be expected to analyze data and research, think creatively and develop innovative media strategies to ensure digital campaigns reach the right target audience at the right time in the most effective and efficient way. 

You should have solid agency experience (3-5 years) in marketing with a customer service approach. You should also have a clear idea of how digital tools add value to company strategy and performance. 

 

The Digital Media Account Manager will be responsible for managing the day-to-day digital media strategy, planning/buying activity, analysis and reporting for our clients and new prospects. This includes ensuring the timely delivery of all client requirements, digital campaign trafficking, helping to create and deliver campaign overview reports in a timely fashion for new and existing clients, regular input of ideas for best practices and process improvement including research, reporting, implementation, optimization, reconciliation and management of digital media. Excellent verbal and written communication skills are a must for this position.

 

The ideal candidate must have a working knowledge of all digital media channels including but not limited to programmatic display, SEM, social media, mobile, native, video and connected TV advertising.

Ultimately, you should be able to contribute to business growth through creating and maintaining long-term client relationships. Experience with client service and account management is a must. You must be comfortable and confident with this skill set.

Job Responsibilities:

  • Develop media goals and strategy based on client briefs and proposed media solutions

  • Evaluate new digital media, social platforms and advertising products that will provide value to our clients

  • Drive analytical reporting to measure and report on ROI of digital campaigns

  • Write and present new business proposals as it relates to digital media

  • Address client issues and questions effectively and in a timely manner

  • Stay up-to-date with digital technology trends and develop white papers for our clients and new business prospects

  • Analyze and assess research findings and convert to actionable media insights

  • Ensure accuracy and quality of all campaign documentation including insertion orders, creative specifications, trafficking, reports, and terms, etc.

  • Propose optimization recommendations

  • Provide thought leadership and strategic POV on broad consumer marketing initiatives, ensuring that social and digital engagement best practices and tactics are fully integrated into marketing plans for all products and services

  • Manage social media campaigns and day-to-day activities if required from our clients. Duties may include editorial calendar development and approval, community engagement efforts, promotions, reporting, etc.

  • Manage presence in social networking sites including Facebook, Twitter, Instagram, YouTube, and other similar community sites if required from our clients

  • Create and maintain detailed/accurate files for each assigned client account

  • Demonstrate highly organized campaign timeline and milestone management with strong attention to detail

  • Attend client meetings and present plan components

  • Be flexible and adaptable to the changing needs of our clients and our agency

 

Desired Skills and Experience:

  • Bachelor’s degree or equivalent work experience

  • Strong quantitative and analytical skills

  • Experience managing day-to-day digital media strategy, planning, buying, reporting and analysis

  • Basic understanding of the principles of marketing and advertising, as well as an understanding of media concepts and terms, creative and budget requirements

  • Ability to multi-task, work successfully with our team and independently

  • Proficient in Microsoft Office, particularly in Word, Excel and PowerPoint

  • Strong mathematical skills: comfortable with numbers and analyzing data

 

How to Apply:

 

Provide a resume with your experience, background and interests to Donna Forbes at donna@whiteadv.com.

 

Showcase a client’s body of work that you have been a part of with a description of your specific role in the process.

 

Web/Graphic Designer

Job Description

Moonlight Creative is looking to add an out-of-this-world designer to our crew. As a Moon Crew member, you are a:

Designer: You have a passion for translating solid strategy to visual solutions. Whether you’re designing a logo, website, or customer experience, you’re up for the challenge of innovating and supporting new ideas.

Dreamer: You dream big. And then you’re able to translate those dreams to achievable results. You never stop learning and aren’t afraid of new challenges. Instead of being threatened by competition, you know that a strong community thrives on inspiration.

Doer: You have stellar design talent and production skills. You can manage multiple projects and clients with skill and grace. You are a team player and thrive in a collaborative environment.

Experience

Qualifications:
• 4-year bachelor’s degree in design
• 1-5 years agency experience
• Love (and live by) Adobe Creative Suite and Microsoft Office
• Ability to effectively manage projects from concept to completion
• Proven experience designing for print and digital platforms (websites, social media posts, editorial layouts, logos, packaging, etc.)
• Strong layout and typography skills
• CMS Proficiency (WordPress)
• Experience editing/customizing WordPress themes (using page builders like Visual Composer)
• Understanding of UI/UX best practices
• Working knowledge of HTML and CSS
• Experience creating wireframes and high-fidelity mockups

Nice-to-haves:
• Development skills (php, javascript, advanced CSS/HTML)
• Email design and development

Moon Crew Perks:
• Company-paid health coverage
• Matching 401K plan
• Flexible work schedule

As a boutique creative agency, each of us brings additional unique skills and talents to the team. Besides being an awesome designer, tell us what else you bring to the table.

Sound like you? Send us the goods at info@moonlightcreative.com!

Senior Marketing Manager

Job Description

Are you passionate about transforming brand stories, diving into analytics, honing insights, and creating breakthrough marketing? Do people refer to you as a coach or mentor? How would you like to work for the company that has been ranked for three consecutive years on Forbes’ list of America’s Best Employers?

Jack Henry & Associates is currently looking for a highly experienced and well-rounded strategic marketing professional to join our team. This person will be responsible for managing a team of marketers and spearheading the strategic marketing planning and execution as Senior Manager, Marketing. You will work collaboratively and cross-functionally with our award-winning in-house creative team, events management, corporate communications, digital product teams, sales leadership, as well as Executive management.

This position requires strategic thinking about our brands and digital solutions, an in-depth knowledge of the market and target audiences, and the ability to craft go-to-market strategies that help drive top-line revenue. In this role you will be responsible for strategic planning and development, and oversight of tactical execution of all marketing initiatives for our digital solutions, including: development of annual marketing plans, integrated campaign concepting and development, collateral management, social media, budgeting and forecasting, and results reporting.

This position can be based remotely, or in one of the following office locations - Alpharetta, GA or Charlotte, NC.

ESSENTIAL FUNCTIONS:

Leadership and Communication
Demonstrated experience successfully coaching and mentoring team members
Results-oriented focus with the ability to prioritize clearly and effectively
Great communication skills and the ability to clearly convey a strong point-of-view while respecting and collaborating with others who may share a different perspective
Team-builder and motivator – identify and manage individual performance objectives of team members and continually coach members up in the organization
An experimental and creative mindset who offers fresh, new ideas and approaches to the marketing effort

Marketing Strategy
Provide strong strategic marketing leadership, coaching and guidance to team members as well as clients within the organization
Research, segment, and understand our audiences and how to engage them effectively
Ability to craft powerful marketing messaging strategy and positioning statements and convey marketing strategy direction to creative team members
Consolidates competitive research knowledge and intelligence to disseminate to clients and organizational and partner stakeholders
Be the subject matter expert on marketing best practices, continually research and implement optimizations for your programs
Collaborate closely with sales leadership to drive lead generation, lead nurturing, and opportunity pipeline from marketing programs

Marketing Campaign and Cross-Functional Responsibilities
Work as part of the team including executives, sales, product, creative, events, planning and operations, corporate communications, and PR firm
Identify annual marketing/sales priorities and establish/guide the objectives, strategic approach, deliverables, and metrics for achieving marketing goals
Liaison with clients, consultants, analysts, and internal SME’s to contribute to content development for all educational conferences and events
Provide leadership and oversight, as well as hands-on support, for all marketing initiatives within the scope of work of your marketing team
Collaborate with marketing specialists and supervisors, as well as creative and digital marketing team members, to identify new approaches to marketing campaign and lead nurturing development and execution to increase the volume and quality of qualified leads for the sales organization.
Measurement and Analytics
Measure, track and analyze marketing program effectiveness to determine return on marketing investment and inform budget and resource priorities
Assist with defining key performance indicators and implement measurement, analytics, and reporting methods to gauge the success of marketing initiatives
Budgeting and Forecasting
Participate in annual marketing budgeting process by contributing recommendations for investment to improve marketing
Manage monthly forecasting for marketing team ensuring that expenses are forecast and allocated appropriately and accurately

Experience

MINIMUM QUALIFICATIONS:

Bachelor’s degree required
Minimum of 10 years of experience in marketing.
Experience working in or with advertising agencies or in-house creative teams
Previous management and leadership experience required

PREFERRED QUALIFICATIONS:

Advanced degree preferred
Excellent written and verbal communication skills
General knowledge of technical, financial, and banking industry and competitive market environment
Experience marketing digital solutions a plus
HubSpot and Salesforce experience preferred
Proficiency with WebEx
Budget management experience preferred
General knowledge of Microsoft Office (Word, Excel, PowerPoint)

Submit your resume to
talmquist@jackhenry.com

Marketing Specialist

Are you passionate about launching product lines, transforming brand and solution stories, diving into analytics, honing insights, and creating breakthrough marketing? How would you like to work for the company that has been ranked for three consecutive years on Forbes’ list of America’s Best Employers?

Jack Henry & Associates is currently looking for an experienced and well-rounded strategic marketing professional to join our team. This person will be responsible for spearheading the strategic marketing planning and execution of multi-tiered integrated marketing campaigns for products and customer experience events. You will work collaboratively and cross-functionally with our award-winning in-house creative team, events management, corporate communications, strategic industry research, product teams, and sales leadership.

This position requires a solid understanding of how to build integrated marketing campaigns across the buyer journey. We’re looking for a self-starter and results-producer who owns and manages campaigns from planning to execution to cultivating sales qualified leads helping to drive business and loyalty to JHA and their assigned solutions. In this role you will be responsible for strategic marketing planning, development, and oversight of tactical execution of marketing initiatives, including: integrated campaign concepting and development, collateral management, social media, and results reporting.

Jack Henry (JackHenry.com) was founded 40 years ago with a simple philosophy; Do what is right, Do whatever it takes. Have fun. Today this philosophy is the bedrock of the JHA Marketing Department. Together we are bold, creative, innovative and collaborative. A true family. A place where people come and stay. We are loyal to each other. We lift each other up. We bring out the best in everyone. We may be the best kept secret for people who want to grow and develop their Marketing career.

This position can be based in one of the following office locations – San Diego, CA, Alpharetta, GA or Charlotte, NC.

Experience

MINIMUM QUALIFICATIONS:

Minimum of 3 years of marketing experience.
Experience working in or with advertising agencies or in-house creative teams
Experience in B2B marketing

PREFERRED QUALIFICATIONS:
Bachelor’s degree.
Experience in developing and executing integrated marketing plans
Excellent written and verbal communication, customer relation, and project management skills
General knowledge of technical, financial, and banking industry and competitive market environment
HubSpot, Salesforce, and WebEx experience preferred
General knowledge of Microsoft Office (Word, Excel, PowerPoint)

ESSENTIAL FUNCTIONS:
Marketing Strategy
Research, segment, and understand our audiences and how to engage them effectively
Ability to craft powerful marketing messaging strategy and positioning statements and convey marketing strategy direction to creative team members
Consolidates competitive research knowledge and intelligence to disseminate to clients and organizational and partner stakeholders
Be the subject matter expert on marketing best practices, continually research and implement optimizations for your programs
Collaborate closely with sales leadership to drive lead generation, lead nurturing, and opportunity pipeline from marketing programs
Coordinates trade show scheduling, advertising, collateral development, mass marketing, telemarketing, database management and other activities as deemed necessary.
Handles administrative, customer satisfaction, internal & external communications.
Marketing Campaign and Cross-Functional Collaboration
Results-oriented focus with the ability to prioritize clearly and effectively
Great communication skills and the ability to clearly convey a strong point-of-view while respecting and collaborating with others who may share a different perspective
An experimental and creative mindset who offers fresh, new ideas and approaches to the marketing effort
Works hand-in-hand with the Content Marketing Specialist to ensure online content aligns with marketing campaign goals and meets SEO best practices.
Collaborates with the Digital Strategy and Creative Marketing teams to review campaign content and delivery approaches ensuring best practice and maximizing effectiveness of our communications.
Work as part of the team including executives, sales, product, creative, events, planning and operations, corporate communications, and PR firm
Collaborate with marketing team members to identify new approaches to marketing campaign and lead nurturing development and execution to increase the volume and quality of qualified leads for the sales organization.

Measurement and Analytics
Measure, track and analyze marketing program effectiveness to determine return on marketing investment and inform budget and resource priorities
Assist with defining key performance indicators and implement measurement, analytics, and reporting methods to gauge the success of marketing initiatives

Submit Your Resume
talmquist@jackHenry.com

Digital Marketing Specialist

Job Description

JOB SUMMARY
This position will work within our Marketing and Sales Departments to promote the company internally and externally working closely with Sales and Operations functions. This position will have significant opportunities for impact to the organization’s revenue. A key member of the Marketing & Sales teams, this role is responsible to design, create, and deliver marketing programs to support expansion and growth of the company services and products. This role requires an in depth knowledge of products and service. Proficiency in graphics, web advertising, social media and web development is a must. Familiarity with a wide range of field practices, concepts, and procedures. Effective with judgment in planning and experience to accomplish identified goals for the creation of email and direct mail campaigns to drive lead generation.

PRINCIPAL DUTIES AND RESPONSIBILITIES
1. This position is in charge of website maintenance using SiteCore. This includes managing, updating, controlling, and reporting on website.
2. Collaborate with marketing team to communicate content
3. Work with the marketing to develop, manage and design layouts for communications such as presentations, newsletters, event support materials, research papers, and brochures.
4. Planning, development and execution of regional digital programs and campaigns including online advertising, web site strategy and design, mobile, and deliverables.
5. Leading ongoing management of digital touch points including companies website, social networking landing pages, and mobile.
6. Maintaining site analytics, metrics, and campaign reporting.
7. In depth knowledge of SEO and Marketing Automation strategies and tools.
8. Professional presentation of digital recommendations and strategies.
9. Developing and coordinating multimedia packages.


OTHER DUTIES AND RESPONSIBILITIES
1. Articulate, influential and persuasive; excellent verbal communication skills
2. Ability to be assertive without being aggressive
3. Outstanding organizational, prioritizing and time management skills
4. Self-driven; Tenacious and results oriented
5. Passionate about our business model
6. Ability to learn quickly and think quickly
7. Thrives in a fast-paced environment and proven ability to handle and prioritize multiple tasks

WORKING CONDITIONS
While performing the duties of this job, the Associate is regularly required to work in a fast-paced working environment with a high volume of information flow and frequent customer interface. The Associate is exposed to sensitive and confidential information. Must be able to adapt to a busy office environment with rapidly changing priorities and remain professional at all times. The Associate is occasionally exposed to a machine shop environment and hazards from equipment movement, and may be required to travel on day trips or occasionally overnight.

PHYSICAL REQUIREMENTS
While performing the duties of this job, the Associate is regularly required to sit, talk, hear and speak with good articulation and voice control. The Associate is frequently required to walk; use hands to finger, handle or feel; and reach with hands and arms. The Associate is occasionally required to stand for moderate amounts of time. The Associate must frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 50 pounds. Specific vision abilities required by this job include close vision, peripheral vision, and ability to adjust focus.

Experience

KNOWLEDGE, SKILLS AND ABILITIES
1. Bachelor’s degree or diploma in Graphics related field.
2. 5+ years of experience in digital marketing.
3. Deep understanding of digital marketing and digital production.
4. Proven experience delivering effective and innovative digital campaigns.
5. Proven experience delivering a variety of digital assets, including rich media online ads, micro sites, and social media applications.
6. Experience managing successful social media campaigns, and a solid understanding of social marketing.
7. Solid understanding of web metrics, digital analytics, with the ability to generate, analyzes and interpret data.
8. Must be able to work under constant deadline pressure and manage multiple projects across multiple lines of business.
9. Strong management skills, excellent oral and written communication skills.
10. Experience delivering digital campaigns for mainstream products and services.
11. Proficient with Adobe Photoshop, Illustrator, InDesign, Framemaker, DreamWeaver, HTML, HTML 5, CSS
12. 5+ years’ outbound business-to-business marketing or sales experience
13. Proven track record at establishing and achieving measurable goals in an automated Marketing or Sales environment
14. Experience using SalesForce.com or other CRM solutions for collecting prospect/customer information and as a sales management tool.
15. Strong work ethic and positive attitude as important as experience
16. Adopt a team approach - work with others in pursuing common goals.
17. Adept with assimilating and disseminating information in a professional manner.
18. Demonstrate analytical and problem solving skills.
19. Demonstrate resourcefulness and judgment to resolve routine problems relating to assigned projects.
20. Good organizational skills, and high-level of self-structure producing accurate work with a strong attention to detail