One of the perks of being on the American Marketing Association - Charlotte Chapter board is talking directly to marketing leaders in our community. Today was no exception when AMA Vice President, Wes Nguyen, interviewed Tara Lilly (Head of Marketing @ Thirty Capital).
Thirty Capital is an internal agency for a commercial real estate firm with a portfolio of numerous brands.
Listen to this interview to learn the following:
* What brought Tara to Charlotte
* Advice for marketing professionals
* Her career path and creative pursuits
* Details about Thirty Capital and how they are growing their marketing team
* Introduction to my board colleague Olivia Vaughn-Flam (VP, Career Development)
Meet Our Board: 2020-2021 Elected Leaders
AMA Charlotte kicked off a fresh fiscal year on July 1 with a newly-elected Board of Directors. These volunteer leaders represent many different industries and marketing roles across the greater Charlotte region, and are committed to making AMA Charlotte "where marketing meets."
Returning president Anna Vordermark says, "We nearly doubled the size of our Board this year to dedicate resources in high-growth areas. While COVID-19 interrupted many of our plans for the fiscal year ending June 30, we also launched successful new programs like Start Your Day with AMA and the Emerging Leaders' Cohort, largely due to past-VP of Membership, Kim Button."
AMA Charlotte’s Board members typically serve one-year terms, and are elected in February of each year. Supporting the elected Board are numerous volunteers and committee leaders - many of whom live outside the central Charlotte region and find virtual volunteering a meaningful way to network with peers. The 2020-2021 Board of Directors is actively recruiting volunteers at all career levels. If you would like more information about available roles with AMA Charlotte, please email volunteer@amacharlotte.com.
AMA Charlotte 2020-2021 Board of Directors
Secretary / VP of Operations: Jasmine James
Treasurer / VP of Finance: Lakesha Holloway
VP of Programming: Davis Hunt
VP of Communications: Tammy Tufty
VP of Partnerships: Daniel Boyce
VP of Engagement: Constance Brossa
VP of Special Interest Groups: Taylor Jones
VP of Talent Management: OPEN
VP of Career Development: Olivia Vaughn-Flam
VP of Special Projects: Maithili Khansaheb
VP-at-Large, Professional Development: Victoria Chopra, J.D.
VP-at-Large, Executive Channels: Wes Nguyen
VP-at-Large, Collegiate Relations: Cindy Fox
VP of Membership: Susan Wallace
President-Elect: Ashley Porto
President: Anna Vordermark
Please join our August 25 “Mix at Six” virtual event to meet the new board and learn about some of the volunteer roles available this year.
Meet Our Member: Robert Joseph
What company do you work for, what is your role, and how long have you been there?
Duke Energy, Lead Marketing Technology & Automation Manager, 9 years.
How did you get into marketing?
Studied it in college and made my way into corporate marketing after a few years in ad sales.
What excites you about the field of marketing today?
Constant change.
What is your all-time favorite marketing campaign? Why?
McGraw-Hill's "Man in the Chair.” It is a great representation of what b2b marketers are up against every day.
What has been your favorite AMA Charlotte event? Why?
The ELC Pilot. I'm impressed with the level of commitment and investment the CAMA team is putting into this. They recognized a membership gap and created the value for someone to join.
What was your favorite super bowl ad this year? Why?
Jeep: Groundhog Day. Have always loved the Jeep brand and the movie “Groundhog Day.” Thought it was timely, nostalgic and lighthearted.
in terms of professional development, what area of marketing would you like to explore / learn about?
Data privacy.
Meet Our Member: Taylor Jones
What company do you work for, what is your role, and how long have you been there?
Soft-Tex International, Vice President of Marketing & eCommerce, 3 years.
How did you get into marketing?
I started as an as a new college associate at Red Ventures, where I worked with a wide array of digital marketing domains.
What big win(s) have you had in your marketing role?
The eCommerce business at Soft-Tex has more than doubled in 2 years and we are continuing growing at a clip of 50-60% a year.
In what ways has membership in AMA Charlotte benefited you professionally?
Through the AMA, I achieved the PCM Digital Marketing certification which has helped me stay current on trends and different areas of digital marketing. The content quality of seminars is always very useful, and I have met a number of great professional connections across a wide range of industries and job functions through our chapter.
What excites you about the field of marketing today?
I would say the advancements in technology to truly be able to track everything and the growing number of tools to help us synthesize the data and make informed decisions as marketers to drive qualified business.
What is your all-time favorite marketing campaign? Why?
Probably Budweiser’s “Real Men of Genius.” It was so funny and everyone was talking about it at the time.
What has been your favorite AMA Charlotte event? Why?
I really liked the YouTube event we had a couple of years ago with Google executives. Really great tips for launching video as a meaningful marketing channel.
What was your favorite super bowl ad this year? Why?
The avocados from Mexico commercial was really funny and relevant to me.
