What company do you work for, what is your role, and how long have you been there?

Soft-Tex International, Vice President of Marketing & eCommerce, 3 years.

How did you get into marketing?

I started as an as a new college associate at Red Ventures, where I worked with a wide array of digital marketing domains.

What big win(s) have you had in your marketing role?

The eCommerce business at Soft-Tex has more than doubled in 2 years and we are continuing growing at a clip of 50-60% a year.

In what ways has membership in AMA Charlotte benefited you professionally?

Through the AMA, I achieved the PCM Digital Marketing certification which has helped me stay current on trends and different areas of digital marketing. The content quality of seminars is always very useful, and I have met a number of great professional connections across a wide range of industries and job functions through our chapter.

What excites you about the field of marketing today?

I would say the advancements in technology to truly be able to track everything and the growing number of tools to help us synthesize the data and make informed decisions as marketers to drive qualified business.

What is your all-time favorite marketing campaign? Why?

Probably Budweiser’s “Real Men of Genius.” It was so funny and everyone was talking about it at the time.

What has been your favorite AMA Charlotte event? Why?

I really liked the YouTube event we had a couple of years ago with Google executives. Really great tips for launching video as a meaningful marketing channel.