Greetings to our Members and Friends:
Many of you may have noticed that the American Marketing Association is going through a rebrand. We would like to explain why and what it means to you as Members/Friends of the American Marketing Association-Charlotte Chapter.
As Marketers, we understand the importance of a strong brand. In the past, each chapter has been allowed to create their own logos and other collateral, some of which fit with the brand and some that didn’t. One objective of this rebrand is to unite all our many chapters behind one strong brand. We want you to understand that all the chapters are working together with our international organization (now called the Support Center) to ensure that you are provided a community essential to all marketers-inspiring curiosity, fueling advancement and providing connection, this move is to make that collaboration more apparent.
As part of the brand evolution, the AMA is working to meld together thought leadership from its academic community and experts from the industry to deliver the most relevant and compelling knowledge for today’s marketers. With the most useful, current and rigorous content, the AMA will continue innovating as the marketing world’s best place for learning, curiosity, debate and connections.
If you haven’t visited our Support Center’s website lately, AMA Source , check it out-you will find a variety of topics addressed and some questions for you. A main focus of the new intellectual agenda an exploration of Seven Big Problems that marketers around the globe are wrestling with. These seven problems were compiled by asking marketers all over the globe what they thought were the most important questions confronting marketers now. Your Charlotte Chapter will join in this exploration of these seven problems in a variety of ways, so watch for opportunities to hear more about these compelling problems and how you can share your expertise/experience on these topics.
Let us know if you have any questions, Thanks for your support of the American Marketing Association-Charlotte Chapter!
