How much should you be spending on digital in 2017?

By: Patrick Rouillard

According to projections from eMarketer, 2017 will be the first year where digital marketing budgets exceed TV in the US. They also anticipate that by 2020, digital spend will surpass TV by 36%. Likewise, in the article “The End of TV’ from the January 2017 issue of marketing news, the authors identify one of the advantages digital has over other media as the ability to establish a social connection with the audience. They said, “online customer experiences are continually being designed by marketers to create the cultural and emotional bonds that ensure higher degrees of engagement and social acceptance”.  

What does this all mean?

Probably what you already realized - digital marketing is here and obviously not going anywhere. That much is clear. However, what might not be as clear is the amount of marketing dollars you should be allocating towards digital.  You want to increase the spend, but by how much and through what channels? 

If these are questions you and your team are asking, you’re not alone. In fact, digital transformation of the modern corporation is listed as number three on AMA’s 7 Big Problems in Marketing.  And one of the key points made is that an increase in digital means less of a one-sided conversation between seller and buyer and more of a back and forth exchange. As well more communications between buyers. 

How do you best navigate these changes as a marketer?

This Wednesday January 25th you take can take a big step forward to answering some of these questions by attending the latest presentation in AMA Charlotte’s Digital Series - Tips for Planning Your 2017 Digital Marketing Budget. You’ll get expert tips, strategies, and best practices for planning your digital budget from Cassie Bernat, a social media marketing expert who is currently ACN’s social media and content marketing manager. Cassie has worked with brands such as Chiquita, Fresh Express, and Off Broadway Shoes. 
So why continue to ‘guess’ about your digital spend for 2017? AMA Charlotte is here to help. Register here for tickets!