Senior Marketing Specialist

Job Description:

At Jack Henry, we’re more than a technology company, we’re a force for good in financial services. We’re redefining how community banks and credit unions connect with the people they serve. Our mission is rooted in people inspired innovation, empowering financial institutions to deliver seamless, secure, and human centered experiences. We deliver cutting-edge solutions that are paving the way for the next generation of digital banking and payments, but our true impact begins with our associates.  If you're ready to help transform an industry and grow with a company that values purpose, collaboration, and excellence then we’d love to meet you. 

Jack Henry is currently looking for a marketing professional who has experience developing and executing campaigns and programs to drive demand from both bank and credit union audiences. This may also include marketing campaign creation and execution as well as events, tradeshows and conferences that drive demand for prioritized financial solutions. The Marketing Specialist is expected to demonstrate advanced product knowledge and to research, understand, and articulate FI audience segments, needs, and opportunities. They will focus on the sales teams needs and goals by helping to develop annual, quarterly, and monthly goals and to plan and serve as project sponsor to identify, ideate, propose, budget, and manage marketing initiatives across their areas of responsibility.

This is a remote position and candidates must live within approximately a 70-mile radius of our office locations in Allen, TX; Birmingham, AL; Cedar Falls, IA; Charlotte, NC; Lenexa, KS; Louisville, KY; Monett, MO; or Springfield, MO.

The salary range for this position is $70-80k and will be determined based on location and experience level.

All positions, regardless of location, may require an onsite interview or in-person onboarding requirement to verify your identity.  

What you’ll be responsible for:

  • Collaborates with Sr. Managers and other Specialists within Marketing to help to identify strategic engagement opportunities across key bank and credit union audiences, buyer segments and personas while leading the execution of those initiatives.

  • Influences sales pipeline growth and nurturing by designing and executing solution marketing campaigns that support Jack Henry’s top business priorities.

  • Partners with relevant product SMEs and sales team leaders to help identify and coordinate all aspects of event promotion and engagement focus. 

  • Identifies and executes needed updates and maintenance of all capability and product collateral and manages the development of new event, solution, and capability collateral as needed to ensure that the most current support materials and literature are accessible to sales.

  • Helps facilitate conversations with internal go-to-market product and sales teams and Corporate Strategy teams to understand product/solution value propositions and competitive messages.

  • Serves as strategic marketing contact for designated lines of business, as assigned, while providing marketing expertise to internal stakeholders.

  • Serves as a B2B marketing specialist to guide a team including executives, sales, product, creative, digital, events, planning and operations, corporate communications, and PR firm.

  • Maintains a results-oriented focus with the ability to prioritize and communicate clearly and effectively.

  • Gathers results and reports product marketing event performance among the bank and credit union audience post-mortem to gain insights into what worked well, what didn’t, and what we should do/test moving forward.

  • Collaborates with marketing team for continuous improvement of strategic marketing projects and strategic approach.

  • May perform other job duties as assigned.

What you’ll need to have:

  • Bachelor’s degree required.

  • Minimum of 4 years of experience in marketing strategy and execution with demonstrated experience in the tradeshow channel. 

  • Ability to travel up to 15% of the time. 

What would be nice for you to have:

  • Experienced marketer with financial industry marketing experience, able to evaluate and resolve complex issues. Works on complicated and diverse projects. Exercises excellent judgment in selecting methods, techniques, and evaluation criteria for obtaining solutions.

  • Experience working with 3rd party event management teams and financial service associations to coordinate all aspects of trade show engagement.

  • Knowledge of financial industry technical solutions, financial industry audiences, and competitive environment

  • Excellent written and verbal communication skills.

  • Experience with HubSpot (or equivalent) preferred.

If you got this far, we hope you're feeling excited about this opportunity. Even if you don't feel you meet every single requirement on this posting, we still encourage you to apply. We’re looking for passionate, driven individuals who align with our mission and can bring unique perspectives to our team.