Join AMA Past President Anna Vordermark as she walks you through how to use one of your AMA member benefits: The AMA Toolkit on Account-Based Marketing. She will dive into how she created her own ABM strategy framework to bring her plan to life.
Note: AMA Toolkits are free to AMA Members. If you are not a member, you will not be able to access the toolkit.
The ABM Toolkit includes 15+ Tools and templates:
This playbook includes access to customizable tools and templates from our popular AMA Marketer’s Toolkits including:
ABM Capabilities Assessment
ABM Tech Stack Report
ABM Roles Matrix
ABM Program Budget Template
Ideal Customer Profile Template
ABM Account Tiers Worksheet
Account & Product Mapping Matrix
Account Scoring Tool
Buyer Persona Template
Decision-Maker Influencer Map
ABM Buying Committee Diagram
ABM Content Plan Worksheet
ABM Key Account Planning Canvas
ABM Platform Evaluation Matrix
ABM Campaign Planning Tool
ABM Program Metrics Dashboard
