Meet Our Board: 2020-2021 Elected Leaders

AMA Charlotte kicked off a fresh fiscal year on July 1 with a newly-elected Board of Directors. These volunteer leaders represent many different industries and marketing roles across the greater Charlotte region, and are committed to making AMA Charlotte "where marketing meets."

Returning president Anna Vordermark says, "We nearly doubled the size of our Board this year to dedicate resources in high-growth areas. While COVID-19 interrupted many of our plans for the fiscal year ending June 30, we also launched successful new programs like Start Your Day with AMA and the Emerging Leaders' Cohort, largely due to past-VP of Membership, Kim Button." 

AMA Charlotte’s Board members typically serve one-year terms, and are elected in February of each year. Supporting the elected Board are numerous volunteers and committee leaders - many of whom live outside the central Charlotte region and find virtual volunteering a meaningful way to network with peers. The 2020-2021 Board of Directors is actively recruiting volunteers at all career levels. If you would like more information about available roles with AMA Charlotte, please email volunteer@amacharlotte.com. 

AMA Charlotte 2020-2021 Board of Directors

Please join our August 25 “Mix at Six” virtual event to meet the new board and learn about some of the volunteer roles available this year.

Meet Our Member: Robert Joseph

What company do you work for, what is your role, and how long have you been there?

Duke Energy, Lead Marketing Technology & Automation Manager, 9 years.

How did you get into marketing?

Studied it in college and made my way into corporate marketing after a few years in ad sales.

What excites you about the field of marketing today?

Constant change.

What is your all-time favorite marketing campaign? Why?

McGraw-Hill's "Man in the Chair.” It is a great representation of what b2b marketers are up against every day.

What has been your favorite AMA Charlotte event? Why?

The ELC Pilot. I'm impressed with the level of commitment and investment the CAMA team is putting into this. They recognized a membership gap and created the value for someone to join.

What was your favorite super bowl ad this year? Why?

Jeep: Groundhog Day. Have always loved the Jeep brand and the movie “Groundhog Day.” Thought it was timely, nostalgic and lighthearted.

in terms of professional development, what area of marketing would you like to explore / learn about?

Data privacy.

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Meet Our Member: Taylor Jones

What company do you work for, what is your role, and how long have you been there?

Soft-Tex International, Vice President of Marketing & eCommerce, 3 years.

How did you get into marketing?

I started as an as a new college associate at Red Ventures, where I worked with a wide array of digital marketing domains.

What big win(s) have you had in your marketing role?

The eCommerce business at Soft-Tex has more than doubled in 2 years and we are continuing growing at a clip of 50-60% a year.

In what ways has membership in AMA Charlotte benefited you professionally?

Through the AMA, I achieved the PCM Digital Marketing certification which has helped me stay current on trends and different areas of digital marketing. The content quality of seminars is always very useful, and I have met a number of great professional connections across a wide range of industries and job functions through our chapter.

What excites you about the field of marketing today?

I would say the advancements in technology to truly be able to track everything and the growing number of tools to help us synthesize the data and make informed decisions as marketers to drive qualified business.

What is your all-time favorite marketing campaign? Why?

Probably Budweiser’s “Real Men of Genius.” It was so funny and everyone was talking about it at the time.

What has been your favorite AMA Charlotte event? Why?

I really liked the YouTube event we had a couple of years ago with Google executives. Really great tips for launching video as a meaningful marketing channel.

What was your favorite super bowl ad this year? Why?

The avocados from Mexico commercial was really funny and relevant to me.

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Meet Our Member: Trisha Smith

What company do you work for, what is your role, and how long have you been there?

CenterSpoke PR, Owner/President, 2 years.

How did you get into marketing?

I'm one of those rare individuals who is actually doing what they studied in college. While I've always had a specialization in public relations/communication, I gained my greatest experience to the larger field of marketing while working in the marketing department of the General Electric sealants/caulking (consumer-facing) business unit for 7-plus years.

What big wins have you had in your marketing role?

One of my biggest wins was developing the idea for a limited-time new product for the local franchises of a national QSR chain. The product was part of a marketing campaign I designed to reach a targeted audience and break through all the clutter and competitive offers on one of the "made-up" national celebration days. Cut through the clutter it did - it was all the buzz for the "holiday" ... and longer. Not only did it garner local media and social media attention, but also national media attention in top-tier publications. The QSR chain subsequently commercialized the product and now sells it nationally. Most recently, CenterSpoke had the honor of leading the entire marketing campaign and event planning for Charlotte Mechanical’s ninth annual Charlotte Coat Drive. Charlotte Mechanical enlists the help of local businesses (“barrel partners”) to collect new or gently coats that are distributed through Salvation Army of Greater Charlotte’s various programs. They set a goal of 5,000 coats, which was DOUBLE their record of 2,500 over the past eight years.The result: we collected 5,174 coats in 2019! This cause was more than a client to us; it really became a part of our heart.

In what ways has membership in AMA Charlotte benefited you professionally?

I have met some truly amazing marketing minds in our chapter through volunteering on the membership committee and attending a variety of events. The board and members have exposed me to new connections, new ideas and new tools. With marketing being an ever-changing field, it's imperative to surround yourself with others who stay on top of the trends.

What excites you about the field of marketing today?

You have absolute assurance that you'll never get bored! There will ALWAYS be something new or evolving ... an opportunity to embrace or a challenge to solve.

What is your all-time favorite marketing campaign? Why?

The “Got Milk?” campaign: It was powerful, creative, effective and had such staying power. Plus it covered such a cross-section of people, both with the celebrities who participated and the audiences it reached; few (if any) other campaigns have been able to influence so many different types of people. I would call it fairly unmatched.

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