What company do you work for, what is your role, and how long have you been there?
Liberty Mutual Insurance, eBusiness Development Manager, 7 years.
How did you get into marketing?
Always been a passion of mine. Turning an imaginative thought into reality is exhilarating!
What big wins have you had in your marketing role?
1. Creating a robust email marketing program for MetLife in under 2 years.
2. The first one to test out pixel retargeting within email at MetLife.
3. Creating marketing campaigns around sports events that create excitement with our customers and creates opportunities for our sales agent. (Liberty Mutual)
4. Buy in from senior leadership that creating a digital footprint for local sales agents is critical as we enter into a new decade. (Liberty Mutual).
What excites you about the field of marketing today?
Technology and teaching others how to market themselves digitally.
What is your all-time favorite marketing campaign? Why?
The 1990s VW commercial with the two guys who pick up the smelly couch and then dump it off.
in terms of professional development, what area of marketing would you like to explore / learn more about?
SEO, organic search, technology, understanding data.
