What company do you work for, what is your role, and how long have you been there?
OrthoCarolina, SVP Marketing & Talent Management, 10 years.
How did you get into marketing?
My first job out of college was at an advertising agency.
What big win(s) have you had in your marketing role?
Building a brand here at OrthoCarolina and developing a new vision for marketing success.
How has Membership in AMA Charlotte Benefited you Professionally?
The vast networking opportunities and development/learning opportunities..
What excites you about the field of marketing today?
So many things really, but voice search and hyper-local opportunities.
What is your all-time favorite marketing campaign? Why?
In my perspective, Dos Equis’ “The Most Interesting Man in the World” effort was terrific.
Who is your marketing idol?
Simon Sinek and Scott Bedbury.
in terms of professional development, what area of marketing would you like to explore / learn more about?
Building and developing team culture and top talent.
