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Improving Marketing Performance and Decision-making Through Analytics

  • Brewers at 4001 Yancey 4001-A Yancey Rd Charlotte, NC, 28217 United States (map)
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“Big data is like teenage sex: everyone talks about it, nobody really knows how to do it, everyone thinks everyone else is doing it, so everyone claims they are doing it.” – Dan Ariely

Everyone talks about “data” and “analytics” being the new organizational currency, but few companies have built effective, sustainable, and scalable analytics capabilities in-house. Join AMA Charlotte on Wednesday night, September 11 for the first event in our series, “Where Marketing Meets Data.” 

Wherever you are in your big data journey, this panel of marketing analytics experts will share insights you can put to work immediately, including:

  • Ways data and analytics differ for B2C and B2B organizations;

  • Tips for requesting analytics funding, including staff and MarTech investment; and

  • How to set internal expectations for governance, operations, and ROI.

Registration for this event includes parking, networking, dinner, beer or wine, and the educational program.
AMA Members may also register for free professional headshot photographs from AMA Charlotte sponsor, Leland on Location.

Agenda:

5-6:30 p.m. Members-only headshot photography by Leland on Location
5:30 p.m. Registration and networking
6:30 p.m. Program begins
7:30 p.m. Optional networking in Brewers at 4001 Yancey taproom

Location:

Brewers at 4001 Yancey - 4001-A Yancey Rd, Charlotte, NC 28217

Meet the Panel:

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Bin Mu

Chief Data & Analytics Officer - Brighthouse Financial

Bin Mu is the Chief Data & Analytics Officer of Brighthouse Financial (Formerly Metlife retail business).  In this capacity, Bin’s responsibilities span over big data management and analytic across all of the business functions in Brighthouse Financial.  Before his current role, Bin has held executive positions in other companies include Metlife, Cigna, L Brands, and Deloitte.  Bin Mu received his MBA from Mason School of Business, College of William & Mary.  In his spare time, Bin enjoys cycling and running.

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Rishi Bhatnagar

CEO - Syntelli Solutions

Rishi Bhatnagar is CEO of Syntelli Solutions Inc., a premium provider of advanced analytics services. He is a powerhouse of all things data, emanating new ideas for making data work! Syntelli stands for ‘Synchronizing Intelligence with Data’.

After working in risk and corporate banking, Rishi found his true calling in consulting and has been solving challenging business problems since the last 20 years. These roles have given him a unique perspective on approaching customers’ use-cases, and the wisdom to bring the right teams to architect and build viable and sustainable solutions.

Rishi is also the Founding Chair of the Analytics & Big Data Society (ABDS), which contributes to the community by Using Data for Social Good. The ABD Society forms a community where corporates, practitioners, and educational institutions come together to share ideas, experiences, and use-cases. Rishi serves on many different advisory boards, enjoys playing chess with his son, and hiking with family and friends.

 
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Davis Hunt

Marketing Director - The Remi Group

Davis Hunt is Vice President of Programming for AMA Charlotte this year. He brings his first-hand experience leading marketing departments to the role of Moderator for this event.

 
Photography provided by AMA Charlotte sponsor,  Leland on Location .

Photography provided by AMA Charlotte sponsor, Leland on Location.

Earlier Event: September 10
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Later Event: September 17
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