You installed Google Analytics 4 on your organization's website (hopefully), but have you really peeked under the hood? While some folks have gotten the hang of it, the process has most marketing and communications professionals saying GA-4 letter words.

No matter where you are in your GA4 journey, there are some things that can help you find your footing. Kelso Communication's Dee Grano is GA4-certified and ready to help you get the most from your Google Analytics.

About the Speaker:

The reluctant daughter of an academic statistician (#ForeverLSU), Dee Grano has spent most of her 25-year communications career running away from numbers. From a college radio control room to TV news, Grano started her career in broadcast journalism and pivoted to public relations. After marketing director roles in nonprofit, arts and healthcare, Grano joined Kelso Communications in 2014 to focus on deepening her PR roots. Never content to “get great coverage and be done,” she developed an interest in marrying the art of PR with the science of measurement. Google Analytics 4 is her new sandbox, and she is Google Analytics certified.