For years, influencer marketing has been celebrated for its authenticity but critiqued for its lack of predictability. Brands have struggled to scale creator content while maintaining a consistent ROI. But the landscape is shifting. With the integration of AI, we are moving away from speculative "bets" and toward data-driven, scalable influence.

Join AMA Charlotte on Wednesday, March 11, for a Lunch & Learn at Gilde Brewery featuring Matt Wilson, Global Head of Revenue at Scale Social AI.

Matt will dive deep into how AI is transforming the creator economy from a top-of-funnel awareness play into a predictable performance engine. We’ll move past the "hype" of AI and look at the practical applications that are helping brands influence the personalized audience journey at scale.