In an age where attention is earned, not given, smarter targeting is essential. Join Charlotte AMA for our August Lunch & Learn featuring Nick Huelsman, a seasoned digital media leader who has spent 15+ years driving revenue growth through data-powered strategies.

In this high-impact session, Nick will unpack how brands and agencies can transform their media strategy through the fusion of 1st- and 3rd-party data, behavioral insights, and location signals to create hyper-personalized, measurable campaigns. Whether you’re building out your media mix or refining your audience strategy, this session will help you connect the dots between data and ROI.

You’ll learn:

• How to structure and activate data for precision targeting

• Why understanding who you’re speaking to matters more than where

• How to design a holistic campaign around a single, addressable audience

Whether you're on the brand side or agency side, this session is your playbook for future-proofing your digital strategy.

Reserve your seat — and bring your appetite for insights (and lunch)!