Advance Auto Parts Celebrates 90th Anniversary: A Marketing Success Story

Wednesday, March 22, 2023
11:30 AM 1:00 PM 11:30 13:00

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For the first time in as many years, join THREE local chapters of the American Marketing Association for a unique opportunity to learn from one of the top Fortune 500 companies in the country.

Company milestones create an opportunity to celebrate and recognize the brand’s longstanding commitment to its customers. Brands are finding it more challenging to break through the noise and to uncover reasons their customers should care.

In this interactive Signature Speaker Series event led by special guest speaker Vykky Howard, Director of Social Media and Content Marketing of Advance Auto Parts, we will uncover the way the brand balanced celebrating its heritage, while also looking towards the future.

In this hybrid (online and in-person) session, attendees will learn:

How a Fortune 500 organization stood up a cross-functional campaign to celebrate its 90th Anniversary
How to create messaging that resonates from boomers to gen Z-ers
The impact of branded merchandise
The importance of a social-first approach
How to capitalize on influencers for brand affinity and amplification

This event is presented by the Triangle, Charlotte and D.C. chapters of the American Marketing Association. Members and guests from any AMA chapters are welcomed.

Featured Speaker

Vykky Howard: Director of Social Media and Content Marketing, Advance Auto Parts

Vykky Howard is the Director of Social Media and Content Marketing team at Advance Auto Parts. In this role, Vykky oversees organic social media and
content strategy, influencer marketing, copy production, and branded merchandise. Vykky has been with Advance for a little over a year and was
promoted to the Director role in August 2022. Prior to her time at Advance Auto Parts, Vykky has had stops at VMware, Red Hat, Duke Athletics, Arizona State Athletics, and Disney.

A native of Durham, NC, Vykky graduated from Fayetteville State University with a degree in English Language and Literature. She is a board member of SocialMedia.org, she is a member Alpha Kappa Alpha Sorority, Inc, and was a member of the volleyball team at Fayetteville State.