Back to All Events

February Lunch & Learn: Uncovering and Overcoming Unconscious Bias in Marketing

  • Brewers at 4001 Yancey 4001 Yancey Road Charlotte, NC, 28217 United States (map)

The AMA Lunch and Learn series is back! Join us to network with colleagues and hear from our featured speaker

About this event

Join us for this interactive session as Monifa Drayton, CEO of Drayton Leadership Group discusses unconscious bias in marketing and how it can manifest in marketing decisions and campaigns. She will explore the impact of unconscious bias in marketing and how it can lead to exclusion of certain groups and perpetuate harmful stereotypes. Attendees will learn about strategies for identifying and challenging their own biases, as well as ways to create more inclusive and diverse marketing campaigns.

  • The importance of diversity and inclusion in the workplace and how it can lead to better decision-making and increased innovation.

  • Identify areas of unintentional bias

  • Understand the impact the lack of diversity inclusion has on marketing campaigns

About the Speaker

As a vision engineer and certified executive coach, Monifa is dedicated to moving individuals and teams from “I hope to be, to I AM!” Since 2018, Monifa has served as a President/CEO of The Drayton Leadership Group, LLC which has allowed her to operate in her passion of being a change agent in the space of leadership development, diversity, equity, inclusion, and coaching leaders to reach their maximum potential. With an ongoing passion for leadership development, specifically women and early careerist she offers a relatable podcast, “MoKnows: Life and Leadership Hacks,” on all podcast platforms. Additionally, she has served for more than twenty years within the healthcare industry in a variety of leadership roles with core functions being executive leadership, provider services, business development, strategic planning and transformational operations. Humbly, she has been the recipient of numerous awards including Excellence in Diversity and Equity Honors, Diversity MBA Top 100 Under 50 Emerging Leaders and Charlotte Regional Business Alliance Emerging Leader Award.

Free parking is available & lunch is included in the ticket price

Networking from 11:30 a.m. - 12:00 p.m. Program from 12:00 - 1 p.m.

REGISTRATION HERE

Earlier Event: January 19
January Lunch & Learn
Later Event: February 14
Start Your Day with AMA: Southpark