The Wharton Club of Charlotte is pleased to welcome author Guy R. Powell for the launch of his forthcoming book, Marketing Machine: The Secret History of the Future of Marketing (ROI)!
Marketers are faced with a plethora of challenges in delivering growing revenue in a predictable and cost-effective way. As marketing expands in complexity with more and more online and offline media choices, marketers must still deliver the highest revenue for the least cost with the highest level of certainty.
AMA Members get special pricing of $20
ABOUT THE AUTHOR - GUY R. POWELL
Tying marketing to sales contribution has been Guy Powell’s career mission for the last 15 years. As President and Founder of ProRelevant, Powell and his team specialize in delivering critical, advanced analytics software and consulting for major global brands to improve their revenues, profits, brand and share. Powell helps marketers gain strategic advantage through a clear focus on the customer and best-in-class analytics.
This book provides a clear and concise methodology for the systematic application of marketing data collection and marketing analytics whether it’s for traditional, one-to-one or online media channels to transform marketing from a hit or miss revenue generator to a smooth purring marketing machine.