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How Great Online Video Wins New Customers in Our Low-Attention Age

  • UNION 421 Penman Street Charlotte, NC, 28203 United States (map)

Join us for a digital marketing event with Ben Polk at Union. Register here.

Google Specialist, Ben Polk, will discuss trends, statistics and tips on using video in your marketing efforts. Online video--specifically mobile video--has exploded and is now the critical medium for efficiently reaching new customers and telling them about your business. At the same time, attention spans are at an all-time low, and online viewers will skip or 'swipe' anything that doesn't hold their interest after just a second or two. Having the right video content is key but it doesn't require a Hollywood level production budget. Experts from YouTube will provide tips and show examples of great online video that you can use to grow your business, as well as next steps for you to create or improve your video strategy."