Digital Deep Dive

AMA Charlotte is excited to launch the Digital Deep Dive, an application-based special interest group for local digital marketers. The group offers a mix of networking and structured, high quality digital marketing content tailored to the unique needs of Charlotte’s community of digital marketing practitioners.

When and where will the group meet?

For all Digital Deep Dives January 2021 and beyond, we will be moving the meeting time to 12 PM - 1 PM EST to better align with folks’ schedule.

December 2020 Meeting: Postponed

January 2021 Meeting Topic: Social Media Strategy

What is the format of the group?

Virtual Meetings feature an interactive presentation or panel with multi-faceted engagement with time for Q&A, etc.

In-Person Meetings begin with time for executive networking, light bites, and structured content featuring subject matter experts who will facilitate expert-led discussions on a wide range of digital marketing topics. Meetings are crafted to be highly interactive with each session featuring small groups tracks to accommodate different levels of expertise, areas of interest, and more.

What topics will be covered?

Facilitated discussion will align with the core content areas of the Digital Marketing Pro Certification for which the AMA has partnered with the Digital Marketing Institute:

Content Marketing
Social Media Marketing
Search Engine Optimization (SEO)
Paid Search (PPC) Using Google Ads
Display and Video Advertising
Email Marketing
Website Optimization
Google Analytics
Digital Marketing Strategy

What are the benefits of the group?

Unmatched access to Charlotte digital marketing leaders - attendees include VPs, Directors, Senior Managers, and many other subject matter experts
Vetted, expert speakers / presenters with the latest insight and digital strategy
Content-aligned insight, discussion and low-cost preparation for the Digital Marketing Pro exam
(IN-PERSON EVENTS)

Ways to get involved?

Pay-as-you-go
- Virtual: $5 Members; $10 Non-Members
- In-Person: $10 Members; $20 Non-Members
SIG Season Pass for 2020-2021 Programming Year
- Provides access to Digital Deep Dive and ALL other SIGs
- $50 for Members
- $100 for Non-Members
- Will receive discount code for use in all SIG events