Digital Deep Dive AMA Charlotte

Digital Deep Dive

AMA Charlotte is excited to launch the Digital Deep Dive, an application-based special interest group for local digital marketers. The group offers a mix of networking and structured, high quality digital marketing content tailored to the unique needs of Charlotte’s community of digital marketing practitioners.

When and where will the group meet?

Group meetings take place the first Tuesday of every month from 5:30 - 7:00 PM beginning Tuesday, November 5, 2019. The group will be hosted at Union, 2000 W Morehead St, Charlotte, NC 28208. Advance registration required. See below to register.

What is the format of the group?

Meetings begin with time for executive networking, light bites, and structured content featuring subject matter experts who will facilitate expert-led discussions on a wide range of digital marketing topics. Meetings are crafted to be highly interactive with each session featuring small groups tracks to accommodate different levels of expertise, areas of interest, and more.

What topics will be covered?

Facilitated discussion will align with the core content areas of the American Marketing Association Professional Certified Marketer Digital Marketing program:

  • Metrics & Conversions

  • Social & Community

  • Email Marketing

  • UX / UI

  • Online Advertising

  • Search Engine Optimization (SEO)

  • Content Marketing

What are the benefits of joining the group?

Digital Deep Dive group members will receive:

  • Access to the 9 sessions for the 2019-2020 programming year including food and drink

  • Exclusive invite to the Digital Deep Dive LinkedIn Community to connect with other members and access to digital marketing resources

  • Advice from vetted experts and actionable tips and strategies for any digital marketing- related role

  • Connections with other local digital marketers who share similar interests, goals, and objectives

  • Curriculum aligned to a nationally-recognized digital marketing certification providing excellent professional development and/or continuing education opportunities to further your career goals

  • AMA Member benefit: $100 off the price of Professional Certified Marketer - Digital Marketing exam

  • Continuing Education Credit toward the AMA Professional Certified Marketer credential

What is the cost to join the group?

AMA members: $72

Non-members: $180

What if I can’t join the group, but I’d like to come from time to time?

This group is designed to foster connections among Charlotte digital marketers and provide quality professional development in the field of digital marketing. This is best achieved when group members are able to commit to the full 9-month program. That said, members may be aware that a few group meeting dates conflict with their schedule. For this reason, the pay-as-you-go rate is:

AMA member: $16 per meeting

Non-member: $34 per meeting