Any brand can build an influencer marketing program from the ground up even with a small budget. And guess what, it can be extremely successful.

The annual AMA Charlotte Alphabet Bash is almost here. Whether you a repeat attendee or a first time newcomer, here are the top five reasons you don’t want to miss this year’s shindig.

Foundationally, great care must be taken with personally identifiable information (PII), especially when it’s shared with partners and vendors. Many brands have created PII related rules and workflows to ensure data privacy, and those that haven’t need to move in that direction