B2b Brew

AMA Charlotte is excited to launch the B2B Brew, a special interest group for local B2B marketers.  The B2B Brew is focused around the unique needs of B2B marketers covering the latest tech stack, marketing strategy, and more to drive more qualified leads for your business. B2B marketers from all industries and companies of all sizes are invited to network, learn, and share over coffee at a center-city location.  This group is NOT intended as a sales opportunity for your product/service.

When and where will the group meet?

Meetings occur at least monthly.

Next Meeting

• Virtually via Zoom Thursday September 24th from 8:00 AM - 9:00 AM . Advance registration required. You may register at this link

What is the format of the group?

Meetings begin with time to gather with networking transitioning to guided discussion around the topic. Meetings are intended to be highly interactive with each session featuring actionable takeaways for B2B marketers at any sized company to implement and drive qualified leads for their business.

Upcoming Topics

September 24th, 2020

B2B Brew - Guide to B2B SEO Strategy Development - Linkbuilding

As with all B2B Brew meetings, we look to brew up professional networking and quality content built for B2B marketers. 

By popular demand, this is the second piece in our 3 part series on search engine optimization (SEO).  This session will be focused on off-page SEO and quality linkbuilding strategies.

Things we will cover in this session:

• What is Off-Page SEO

• Linkbuilding

  • History

  • Why are links important?

  • Types of links (good and bad!)

  • How do you get quality sites to link to you?

    • Building link worthy content

    • Quality "outreach" strategies for 2020

  • Metrics

  • Tools

  • Local Citations, Directory Building

B2B Brew Fees for 2020-2021 Programming Year

Events beginning 9/1/2020

• Single Events: Members $5; Non-Members: $10

• SIG Season Pass:

  • Provides access to B2B Brew and ALL other AMA Charlotte SIGs

  • $50 for Members

  • $100 Non-Members

  • Promo code will be given following payment to use for all SIG registrations

All registration fees are directly invested in the group to cover items like printed materials, guides, recordings, storage, and more.