Planning and Optimization Manager

Position and Responsibilities:

The planning and optimization group is responsible for applying highly analytical and quantitative approaches to deliver campaign performance, taking financial risk, and assisting the Programmatic Solutions teams in managing client relationships. P&O managers are expected to employ and continually define the state of the art techniques in the online marketing industry through their deep understanding of digital technologies, a passion for using data to inform creative problem solving.  They must possess excellent active listening skills to understand client needs and translate those needs into campaign objectives. Managers report to P&O Associate Director/Director

To inquire about this role, please contact:

Susan Wallace

Performance Management

  • Master Media and buying-related technologies, including DSPs, DMP, 3rd party ad servers and manual exchanges

  • Understand client performance objectives and develop successful segmentation and optimization strategies to exceed client expectations

  • Independently drive highly analytical and quantitatively driven techniques to continually exceed client performance expectations, allowing programmatic to increase share of budgets

  • Set campaign "strategies", e.g. targeting, bidding, platforms, data usage, ideas, downstream client funnel optimizations

  • Able to make compelling arguments based on data and results for more client data access

  • Manage Hands-on execution of campaign performance

  • Mine campaign, ad server, impression, and user data to identify and capitalize on key drivers of performance and identify opportunities for account growth

  • Develop at minimum 2 best practices per year leading to incremental profit growth 

  • Work with the Product team to enhance the utility of existing trading-related technologies and define future industry-leading capabilities

  • Execute Accuen and 3rd party planning, activation & measurement tools as client needs dictate

  • Manages Salesforce at the account level inclusive of plugs 

Programmatic Planning

  • Assist with client strategy development, annual account plans, and marketing solutions for clients

  • Work closely with agency account teams and brand clients to develop best-in-class solutions

  • Increase brand’s revenue and market share through new client development and upsell of existing clients

  • Translates client goals and KPI’s to platform activation strategies/tactics

  • Drive planning & discovery in console

  • Develop and implement all media mix logistics, definitions, processes at client-level

  • Communicate day-to-day format, screen, platform performance to clients and agencies as needed 

Organizational Management

  • Demonstrates leadership through influence with Agency, Programmatic counterparts.

  • Train team members and others on Programmatic Buying best practices

  • Develop relationships with other Programmatic Buying professionals to share best practices and lessons learned

  • Own a deep Technical understanding of Programmatic and 3rd party planning, activation & measurement tools

  • Develop people and have team management skills

Required Skills:

  • Proactive, self-starter, capable of setting goals and reporting progress against them 

  • Exceptional analytical problem-solving abilities, ability to mine data for campaign performance insights and implement proper strategies to realize improvements with minimal interactions and financial exposure

  • Passion for experimental design integrity and excellence including use of A/B control testing, statistical significance, deductive reasoning and logic, and ability to apply these skills in a field fraught with imperfect information and highly variable conditions

  • Ability to multi-task, prioritize, and balance time across 5-10+ clients, multiple partner relationships, and internal initiatives on a daily basis

  • Strong leadership & communication skills and team player

  • Data analysis in Excel, including Pivot Tables & basic statistics.  Experience with SPSS, SAS, Salesforce, Business Objects or other BI & statistical toolsets a plus Advanced understanding and experience with DSPs, DMPs, 3rd Party data, pixel technologies, Ad Servers (DoubleClick a plus), Attribution, and Ad Verification