Social Media Manager

The SM Manager should be a strategic thinker with agency experience writing social media content for many clients, moderating channels and managing paid promotions. He or she should enjoy working in a fast-paced environment and love the challenge of discovering what makes consumers “click” to buy or rent real estate, donate to nonprofits or get behind an issue. The goal is to translate marketing strategy into engaging social media content that stimulates targeted audiences.

This role is responsible for the development and execution of organic and paid social strategies and budgets across multiple social media platforms for a wide variety of YDM clients and integrating these campaigns with brand marketing and PR strategies in order to increase audience engagement, generate traffic to websites, and produce new leads and sales.

This is a 6-month contract to permanent position to ensure fit is right on both sides. The individual who succeeds in making this position permanent must be self-motivated and fit into the agency’s established culture that promotes autonomy with results. A successful team member also shares the company’s values of giving back to the community and continual improvement.


KEY RESPONSIBILITIES
• Create and oversee execution of custom social media strategies and content for YDM clients
• Curate relevant articles, images, videos, infographics and other highly compelling content that engages audiences
• Demonstrate a clear understanding of campaign objectives and devise strategies to achieve
• Understand and develop a professional and unique “voice” for each client
• Manage paid social media campaigns to increase engagement, purchase intent and drive conversion
• Create detailed measurement and analytic reports while continually finding ways to improve those metrics through testing and new initiatives
• Stay ahead of the curve on new social media trends and consumer behaviors, integrating new platforms and features when relevant and making recommendations for changes based on analytics
• Writing blogs or overseeing freelancers to write content to complement social and SEO campaigns
• Offer creative ideas and encourage others to share theirs
• Oversee staff or freelancers that may assist in developing content
• Make recommendations for graphics or videos that enhance social media content
• Understand marketing initiatives, strategic positioning and target audience


Experience

REQUIREMENTS
• 3-5 years of experience developing, managing and implementing social media and advertising campaigns, ideally in an agency setting
• Experience working with paid social media campaigns (Facebook/Instagram, LinkedIn, YouTube)
• Excellent creative writing, spelling and grammar skills, including knowledge of AP newswriting and editing
• Ability to manage multiple social media channels at once, including after business hours at onsite events
• Must be flexible, with the ability to multi-task, work under tight deadlines and frequently adjust to changing priorities and deadlines
• Experience with Facebook Advertising, Google Analytics and Google Campaign Manager platforms
• Possess a proactive attitude to do whatever it takes to accomplish to goals for the client in a fast-paced environment
• Excellent analytical skills to analyze what is working (and what isn’t) and how to adapt swiftly
• General awareness of SEO practices
• Incorporate feedback and take/give direction well
• Excellent listening skills and ability to connect dots and follow through
• Highly motivated with a strong willingness to learn
• Must not have a fear of ducks or the color yellow


SKILLS
• Detail-oriented with a strong command of the English language and spelling (without spell check)
• Excellent communication, common sense and strong organizational skills
• Ability to interact with anyone at any time
• Excellent analytical skills
• Creativity with an eye for today’s trends
• Ability to multi-task and prioritize responsibilities
• Ability to manage weekly tasks and follow internal and external approval process
• Resourcefulness to improvise and creatively solve problems and research thoroughly
• Ability to take direction and adapt voice or design to clients’ desires
• Strong team player with passion and dedication to the tasks at hand
• Spanish language proficiency is a plus

WHAT TO EXPECT
Working conditions are normal for an office environment. Work may require weekend and evening work. Work may require overnight travel. This job is full time hourly status with 40 hours a week minimum in our Charlotte office.

To apply, send the following to careers@yellowduckmarketing.com :
• Resume and creative cover letter
• Links/screenshots of social media posts you individually created for brands or links to channels/campaigns
• Writing samples, preferably social media posts/blogs that demonstrate a variety of message, subjects, style
• Statistics showing success on a paid campaign.