Digital Account Manager

An idea only becomes great when you share it with the right people at the right time.

That’s where we come in.

 

We are looking for a talented Digital Account Manager to join our team. 

 

The Digital Media Account Manager will be expected to analyze data and research, think creatively and develop innovative media strategies to ensure digital campaigns reach the right target audience at the right time in the most effective and efficient way. 

You should have solid agency experience (3-5 years) in marketing with a customer service approach. You should also have a clear idea of how digital tools add value to company strategy and performance. 

 

The Digital Media Account Manager will be responsible for managing the day-to-day digital media strategy, planning/buying activity, analysis and reporting for our clients and new prospects. This includes ensuring the timely delivery of all client requirements, digital campaign trafficking, helping to create and deliver campaign overview reports in a timely fashion for new and existing clients, regular input of ideas for best practices and process improvement including research, reporting, implementation, optimization, reconciliation and management of digital media. Excellent verbal and written communication skills are a must for this position.

 

The ideal candidate must have a working knowledge of all digital media channels including but not limited to programmatic display, SEM, social media, mobile, native, video and connected TV advertising.

Ultimately, you should be able to contribute to business growth through creating and maintaining long-term client relationships. Experience with client service and account management is a must. You must be comfortable and confident with this skill set.

Job Responsibilities:

  • Develop media goals and strategy based on client briefs and proposed media solutions

  • Evaluate new digital media, social platforms and advertising products that will provide value to our clients

  • Drive analytical reporting to measure and report on ROI of digital campaigns

  • Write and present new business proposals as it relates to digital media

  • Address client issues and questions effectively and in a timely manner

  • Stay up-to-date with digital technology trends and develop white papers for our clients and new business prospects

  • Analyze and assess research findings and convert to actionable media insights

  • Ensure accuracy and quality of all campaign documentation including insertion orders, creative specifications, trafficking, reports, and terms, etc.

  • Propose optimization recommendations

  • Provide thought leadership and strategic POV on broad consumer marketing initiatives, ensuring that social and digital engagement best practices and tactics are fully integrated into marketing plans for all products and services

  • Manage social media campaigns and day-to-day activities if required from our clients. Duties may include editorial calendar development and approval, community engagement efforts, promotions, reporting, etc.

  • Manage presence in social networking sites including Facebook, Twitter, Instagram, YouTube, and other similar community sites if required from our clients

  • Create and maintain detailed/accurate files for each assigned client account

  • Demonstrate highly organized campaign timeline and milestone management with strong attention to detail

  • Attend client meetings and present plan components

  • Be flexible and adaptable to the changing needs of our clients and our agency

 

Desired Skills and Experience:

  • Bachelor’s degree or equivalent work experience

  • Strong quantitative and analytical skills

  • Experience managing day-to-day digital media strategy, planning, buying, reporting and analysis

  • Basic understanding of the principles of marketing and advertising, as well as an understanding of media concepts and terms, creative and budget requirements

  • Ability to multi-task, work successfully with our team and independently

  • Proficient in Microsoft Office, particularly in Word, Excel and PowerPoint

  • Strong mathematical skills: comfortable with numbers and analyzing data

 

How to Apply:

 

Provide a resume with your experience, background and interests to Donna Forbes at donna@whiteadv.com.

 

Showcase a client’s body of work that you have been a part of with a description of your specific role in the process.