Public Relations Manager

JOB DESCRIPTION: Public Relations Manager


SPARK Strategic Ideas is seeking an experienced PR Manager to join our growing full-service agency. This is a mid-level role (four to six years professional experience) with agency experience preferred. Please submit resume, recent PR writing samples and a cover letter that shows your personality to with the subject line “PR Manager.”


Duties / Responsibilities  

  • Create and implement year-long communications strategies as part of an overarching public relations plan, including the coordination of details with the SPARK team, media partners, and vendors.

  • Manage client expectations and multiple evolving projects simultaneously.

  • Collaborate with client service, social media, media planning/buying and creative teams to execute short and long-term projects on time, on budget and on strategy.

  • Write engaging news releases, pitch to media contacts and diligently follow-up to ensure quality placements and coverage.

  • Oversee tracking, clipping and coverage recaps as well as regular reporting for clients to prove results.

  • Cultivate and maintain network of close relationships with local, regional and national media partners.

  • Work with both traditional and non-traditional (bloggers, social influencers, etc.) media contacts for story placements.

  • Plan, execute and lead off-site media events.

  • Generate creative promotional ideas and unique story opportunities in a proactive manner.

  • Participate in new business research, proposals and pitches as needed.

  • Manage work assignments for Public Relations Coordinator.




  • Bachelor’s Degree in Public Relations, Communications, Marketing or related field required

  • Four to six years of professional experience, agency environment preferred

  • B2B public relations experience preferred

  • Familiarity with Cision media database system

  • Experience with media tracking/clipping software and applications

  • Professionalism and confidence in delivering presentations to clients. The heat is on.

  • Extreme attention to detail, strong organization and multi-tasking abilities for a fast-paced environment. Seriously, rocket fast. It’s crazy and we love it.

  • Able to build strong relationships with media from local reporters to national writers. When you make your wedding guest list, your favorite news producer will be on it.

  • Thorough understanding of AP Style. No googling allowed. You know this stuff.

  • Strong writing skills with portfolio of news releases, story pitches, etc. We’re looking for newsworthy items that scream for attention.  

  • Self-motivated individual able to work independently as well as collaborate with a larger team. Giddy up and round up the posse.

  • Innovative and creative thinker. We think outside the circle.

  • Perform tasks with a sense of urgency and dedication to doing things right. There’s no time to watch the paint dry; we have work to do!

  • Above all, must focus on building relationships, have a passion for exceeding expectations and love learning… we work hard and love what we do. It shows in our work and in the results. Our success is built on our clients’ successes. Boring people and Debbie Downers need not apply!



SPARK is a strategic branding firm offering an integrated approach to advertising, marketing, public relations and social media to help businesses grow. For each client, we put together a customized team of strategic planners, designers, web developers, media planners/buyers, PR professionals and social media specialists based on their needs. We do our best work by partnering with clients who are looking for a long-term relationship so that we can completely immerse ourselves in their business, but we do project work as well. Our passion is helping businesses succeed.