Market Manager Appliance & General Industries, Tesa Tape

Job Description

•Development of the N. American Annual Business Plan (ABP) for the Appliance market segment
•Conceive, develop and implement market and segment strategy for specific sales concepts, as well as implementation of international concepts/programs aligned with international strategies
•Define and develop new focus segments for the North American GI / Appliance teams through market research & evaluation projects, market package development, training and implementation
•Develop executable sales strategies to promote tesa products and programs
•Drive market development activities to increase market demand for tesa products; lead the development of selling principles, development of qualitative customer leads for new applications
•Develop NA sales plans in cooperation with the global market management and local sales
•Benchmark defined NA markets, segments and applications
•Ensure an optimal flow of information between International Management and tesa NA to implement relevant international concepts to the NA local level and to promote and provide input on NA concepts for International acceptance
•Implement market relevant assortments of all product groups according to the NA requirements; realize price harmonization based on the lead prices of the Business Unit´s and NA market requirements
•Communicate and promote tesa product groups specific to Distribution Partner levels and key Distribution Partners to support market growth in defined markets, increasing Distributor reliance on tesa product offering, maximizing profitable sales penetration
•Develop and conduct training for Local Sales and strategic Distributor personnel for continued product, application, and market development and knowledge including regional and national events
•Responsible for all sales support tools, including pricing tools (monitoring cost fluctuations, coordination of price increase announcements, etc.) and competitive intelligence
•Initiate promotional activities including sales materials, promotions, and participation in regional and national customer events to support sales growth


•Bachelor’s degree; Master's in Business Administration preferred
•Minimum of five years of combined marketing and/or sales experience in similar or related field highly desired
•Demonstrated strong analytical skills
•Must have strong leadership, strategic thinking, organizational and coaching skills
•Advanced communication and presentation skills and business acumen to interact successfully with our Internal and External Customers
•Strong multicultural / multilevel communication skills with the ability to positively influence both internal and external customers
•Willingness to travel up to 50%
•Ability to speak Spanish a plus

Applicants please email